Our Mission
Inspire and Connect Global Coaches through Creative and Reflective Products.
My vision for Coach Journal as a company is to design creative and reflective products for global coaches that enhance self-awareness, deepen meaningful connections, and inspire committed growth.
As part of our commitment to contributing to the coaching industry, we also created an online community — a space for coaches who share our core values of Inspiration, Creativity, Friendship, and Diversity to reflect, connect, and support each other in meaningful ways.
Hi, I'm Yujuan 👋
ICF PCC, Coach Mentor & Supervisor, Founder of Coach Journal, Living in Singapore
Our Core Values
Inspiration
Feeling inspired leads to a strong sense of purpose, ignites our passion for what we’re doing, and makes us more committed in work & life.
Creativity
We believe all beings are creative and we hope to unleash your creative power through our products and inspiring community.
Friendship
We want to be true friends with coaches as such genuine connections can bring us meaningful support and a sense of belonging in our rather isolated work.
Diversity
This is a truly diverse community, bringing together coaches from a wide range of cultural, racial, educational, and professional backgrounds.
Our Products
Coach Journal 2025
A weekly journal specially designed to accompany your coaching journey in 2025.
Coach Friends Card Deck
52 question cards for coaches to build inspiring and meaningful friendships.
Online Community
✔️ Stay inspired, creative, and connected with coaches who use COJO products together with you.
✔️ Build long-lasting, meaningful friendships with coaches from diverse backgrounds living around the world.
✔️ Share insights and resources, participate in fun challenges, and join weekly meetups in one space.
Join Us
